Jennifer Horn

Here’s some food for thought. Does cola taste sweeter up high in the sky or down below on the ground? If you’re playing hookie at the White River State Park in Indianapolis, perhaps you can answer this thought-provoking question. That’s because Coke, with the help of Ogilvy & Mather, has erected a billboard filled with Coke Zero, which you can sample via a drinking fountain nearby.

http://strategyonline.ca/2015/04/07/check-it-out-a-drinkable-billboard/